Local produce and crafts

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Authentic tastes and flavours

For centuries, the Broads have produced a wide range of world-renowned products. Many of the industries on which the region’s reputation was built continue to thrive today – offering visitors a chance to add some truly local flavour to their trip.

Fresh produce, locally grown

Norfolk and Suffolk are synonymous with livestock farming and you won’t have to travel far to find the prime cuts. The Broads marshes are ideal for cattle grazing and it’s easy to find delicious local beef at most markets and butchers. On the other hand, if you think ‘turkey’ when you think of Norfolk, you won’t disappointed by the quality and variety of breeds that can be found here.

Along the region’s coastline you’ll also find an array of quaint fishing villages and the historic port of Great Yarmouth – making it easy pick up a variety of freshly-caught seafood.

The many seasonal delicacies produced in the region mean that there’s always something fresh and exciting to try – whatever time of year to visit. From asparagus in spring to samphire in the summer, it’s easy to get an authentic taste of the area.

Woodforde's Flagondry

If you need something to wash it all down, there are a variety of local breweries producing a fine array of ales, lagers and spirits. This includes famous names, such as Lacons, and microbreweries, such as the Humpty Dumpty Brewery in Reedham.

Perhaps the most well-known of all the Broadland brewers is Woodforde’s, who produce award-winning beer in Woodbastwick, including the Broads Authority’s own Flagondry. With a range of hotels, pubs and shops supplying their ale, every visitor should be sure to sample a drop during their trip.

If you’re keen to know more about the company - and try out their range - they also run regular tours of their brewery.

In nearby Southwold, Adnams has been brewing beer for at least 670 years and also run tours of their brewery and distillery where you could even get a chance to make your very own gin!


Even though East Anglia isn’t usually the first place that springs to mind when you think of great wine, there are plenty of vineyards across the region that are experts in the art of wine-making. East Anglian Wines offer a handy guide to their member vineyards, helping you to source an old favourite or find something completely new.

Winbirri Baccus 2015
Winbirri Baccus 2015 © Winbirri Vineyards

Furthermore, the Broads is now home to the best white wine in the world. Local producer Winbirri Vineyards, who are based at Surlingham, beat strong competition from across the globe to win the Platinum best in show medal at the prestigious Decanter World Wine Awards 2017. Experts describe the award-winning Baccus 2015 as having a ‘complex, oily nose with spice, elderflower and citrus’ notes, cheers to that!

Eating and drinking

If you don’t fancy cooking up these local delicacies yourself, why not let someone else do it for you? The Broads is home to some of the best places to eat and drink in the country – many of which use local, seasonal produce to create delicious and unique dining experiences.

To help guide you through the many choices, we have produced a guide to Eating Out in the Broads and created The Broads Quality Charter. The Charter is a mark of excellence awarded by independent inspectors to any local establishment that serves high-quality, well-prepared local produce.

Arts and crafts
Sutton Pottery
Sutton Pottery

The Broads’ stunning landscape has also long inspired local artists and craftspeople – a living tradition which is still going strong today.

As part of the annual Norfolk and Norwich Festival, local artists and craftspeople welcome the public into their studios free of charge. It’s a great opportunity to find out more about the wood, glass, silver and gold, ceramic, and textile products they produce – and maybe find the perfect souvenir of your visit.

Local art trails that run all year round offer a chance to explore the art and culture, while also pointing you in the direction of the many exciting things to see and do along the route.